Taboola,theworld’slargestdiscoveryplatform,announcedastrategicpartnershipwith180.ai,aleadingmarketingtechnologycompanybasedinChina.ThepartnershipwillenableTaboolaand180.aitoprovideleadingbrandsbasedinChinawithintelligentadvertisingandglobalmarketingsolutions.

全球最大的內(nèi)容發(fā)現(xiàn)平臺Taboola宣布與中國營銷科技巨頭“180數(shù)字技術(shù)”(180.ai)建立戰(zhàn)略合作伙伴關(guān)系，并藉此共同為客戶提供智能化廣告投放及全球化品牌營銷解決方案。

Taboolaand180.aibeginastrategiccooperation

Taboola與180.ai啟動戰(zhàn)略合作

Taboolaand180.aiwillbeginbyexchangingplatformsandsharinginsightsandmediaresources.Taboolawillinterfacewith180.ai'sprogrammaticadvertisingplatform,TDGo,whichishighlysignificantforbothadvertisingdatavolumeandmediacoverage.

Taboola與180.ai正式簽約后將首先互通平臺、共享數(shù)據(jù)及媒介資源。Taboola將與180.ai旗下的程序化廣告平臺TDGo進(jìn)行系統(tǒng)對接,對于廣告投放的數(shù)據(jù)量級和媒介覆蓋而言，此舉意義非凡。

Taboolahas16officesandabout1,000employeesworldwide.Amongthem,theIsraeliofficeisTaboola'sGlobalR&DCenter,whichhasover400staff;NewYorkisTaboola'sheadquarters.In2015,Taboolaannouncedamulti-milliondollarstrategicinvestmentpartnershipwithBaidu.Taboolahaspartneredwithmorethan22,000mediaoutletsglobally,includingnews,finance,technologyandlifestylepublishersincludingworld-renownedmediasuchasMSN,Bloomberg,CNBC,andBusinessInsider;APAC-basedpublisherssuchasYahooJapan,Jiemian,Caixin,ChinaDaily,andNewYorkTimes’Chineseedition.

Taboola在全球擁有16個辦事處和1000余名員工。其中以色列是Taboola的全球研發(fā)中心，擁有400多名員工;紐約是Taboola的全球總部。2015年，Taboola獲得百度數(shù)百萬美元戰(zhàn)略投資。Taboola的全球合作媒體共有22000多家，涵蓋新聞類、財經(jīng)類、科技類和生活類，也囊括了眾多全球知名的媒體，例如MSN、Bloomberg、CNBC、BusinessInsider;亞太地區(qū)的媒體包括雅虎日本、界面、財新、中國日報、紐約時報中文網(wǎng)等等。

In2016,TaboolaofficiallyenteredtheChinesemarket.Inthepasttwoyears,Taboolahasobtainedanumberofhigh-qualityChinesepartnersandassistedChinesecompaniessuchasToutiao,Da-jiang’sdrones,andAlibabainpromotingthemselvesglobally.ThecompanyhasalsoworkedwithnationalpremiumpublisherssuchasChinaDaily,Jiemian,andCaixintobuilddiscovery/content-recommendationsolutionsfortheChinesemarket,andprovidedartificialintelligenceadvertisingsystemsfornationalandglobalbrands.

Taboola在2016年正式進(jìn)軍中國市場。在過去兩年多的時間里，Taboola結(jié)交了一批優(yōu)質(zhì)的中國合作伙伴，幫助包括今日頭條、大疆無人機(jī)、阿里巴巴等在內(nèi)的中國企業(yè)在全球進(jìn)行推廣傳播，并與中國日報、界面、財新等國內(nèi)一流媒體建立合作，搭建發(fā)現(xiàn)和內(nèi)容推薦平臺，為國內(nèi)外品牌提供全球化的人工智能廣告投放體系。

180.aiisheadquarteredinBeijing.IthasofficesinShanghaiandShenzhen,withnearly500employees,180R&DcentersinBeijingheadquarters,andacoreteamcomprisingdozensofworld-leadingAItechniciansandscientists.Creativityandtechnologyaretwoimportantareasuniqueto180.ai.180.aihasanexperiencedcreativemarketingteamthatcreatesintegratedmarketingsolutionswithmatureoverallmarketingtoolsandrichmediaresourcesforclients.180.aialsohasanindependentartificialintelligenceresearchanddevelopmentteam.Itisuniqueinthefieldsofbigdataanalysisandintelligentmarketing.Itiscommittedtotheintegrationofdata,ideas,andscenarios,usingbigdatatoachieveaccuratemediadeliveryandsuperiorcreativeintegration,andprovidingglobalcompanieswithdigitalmarketingsolutions.Inrecentyears,180.aihascultivatedanumberofadvertisingmarketingproductsbasedonAItechnology,includingtheprogramdeliveryplatformTDGo,theinteractiveincentiveadvertisingplatformTapWin,andtheintelligentbrainDataSpeak.Thecompanyserveswell-knownnationalandinternationalbrandclientssuchasSharp,McDonald's,Budweiser,Jingdong,Meituan,andTencent.

180.ai總部位于北京，并在上海及深圳設(shè)有分公司，雇員近500名。研發(fā)中心設(shè)在北京總部，核心團(tuán)隊有數(shù)十位全球一流人工智能技術(shù)人才和科學(xué)家。創(chuàng)意和技術(shù)是180.ai特有的雙重基因，一方面，180.ai擁有經(jīng)驗豐富的創(chuàng)意營銷團(tuán)隊，以成熟的整體營銷手段和豐富的媒介資源，為客戶打造“一條龍”式營銷解決方案;與此同時，180.ai還擁有獨(dú)立的人工智能研發(fā)團(tuán)隊，在大數(shù)據(jù)分析和智能化營銷領(lǐng)域獨(dú)樹一幟，致力于通過數(shù)據(jù)、創(chuàng)意和場景三者高度融合，以大數(shù)據(jù)實現(xiàn)精準(zhǔn)媒介投放與絕佳的創(chuàng)意整合，為全球企業(yè)提供數(shù)字營銷解決方案。180.ai近年來孵化出多款基于人工智能技術(shù)的廣告營銷產(chǎn)品，包括程序化投放平臺TDGo、互動激勵廣告平臺TapWin，智能大腦DataSpeak等，服務(wù)客戶包括夏普、麥當(dāng)勞、百威、京東、美團(tuán)、騰訊等國內(nèi)外知名品牌。

AccordingtoTaboola’sCEOandFounderAdamSingolda,"Basedonourusers'pastonlinereadinghabits,ouralgorithmdeterminestherecommendedcontent,includingarticlesandvideos.Inthisprocess,ouralgorithmicsystemscontinuetolearndeeply.Andastheyaccumulatemoreuserdata,theyalsobecomesmarter.180.aiisuniqueinChina'smarket.WelookforwardtohavingourdiscoveryplatformbringmorepossibilitiestoChinesecustomersthroughthe180.aiplatformandusingourmassiveuserdatatoprovidemoreefficientadvertisingsolutionsglobally.Welookforwardtohelpingeachotheranddevelopingtogether."

Taboola創(chuàng)始人兼首席執(zhí)行官AdamSingolda表示，“Taboola的算法根據(jù)用戶在過去一定時間內(nèi)的網(wǎng)絡(luò)閱讀習(xí)慣，決定向其推薦的內(nèi)容，包括文章和視頻。在這個過程中，我們的算法系統(tǒng)不斷進(jìn)行深度學(xué)習(xí)，在獲得大量用戶數(shù)據(jù)的同時，也變得越來越聰明。180.ai在中國營銷技術(shù)領(lǐng)域獨(dú)樹一幟，期待我們的發(fā)現(xiàn)平臺能夠通過180.ai的平臺為中國客戶帶來更多可能性，并利用我們海量的用戶數(shù)據(jù)為全球廣告客戶提供更高效的服務(wù)。我們期待彼此助力，共同發(fā)展?！?/p>　　

180.ai'sfounderandpresidentLeiShaodongbelievesthatfuturemarketingwillinvolveanorganiccreativeprocessthatiscompletedbycombiningcreativedataandactualscenarios."Toachievethis,weusedatabasescreeningcalculationstofindtheprecisepopulations.Wealsousedatatogaininsightsintoconsumers;establishconsumervisualizationreports;analyzeconsumers,brands,andproducts;andproposecorrespondingcreativesolutionstodrivedata-drivencreativity.Throughdataanalysis,ourcreativemarketingplancanbeaccuratelydeliveredtothetargetpopulationtorealizethedataenablingscenario.180.ai'svarioussmartmarketingtechnologyproductshavebroughtgreatvaluetomanynationalbrands.ThroughcombiningtheassetsoftheTDGoandTaboolaplatforms,wealsohopetobuildamarketingchannelacrossbordersforbothnationalandglobaladvertisers.Inthefuture,180.ailooksforwardtofurthercooperationwithTaboolatoprovideintelligentandglobaladvertisingservicesfordomesticandoverseascustomers."

180.ai創(chuàng)始人兼總裁雷少東先生認(rèn)為，未來營銷是結(jié)合創(chuàng)意數(shù)據(jù)和真實場景的有機(jī)創(chuàng)造過程：“為此，我們用數(shù)據(jù)庫篩選計算，找到精準(zhǔn)人群，以數(shù)據(jù)洞悉人群，建立人群可視化報告;用大數(shù)據(jù)分析解構(gòu)人群、品牌和產(chǎn)品，提出相應(yīng)的創(chuàng)意方案，以數(shù)據(jù)驅(qū)動創(chuàng)意;在媒介投放上，通過數(shù)據(jù)分析將創(chuàng)意營銷方案精準(zhǔn)送達(dá)目標(biāo)人群，實現(xiàn)數(shù)據(jù)賦能場景。180.ai的多款智能營銷技術(shù)產(chǎn)品已經(jīng)為國內(nèi)眾多品牌帶來巨大價值。透過此次TDGo和Taboola的平臺對接，我們也希望為國內(nèi)外廣告主共同構(gòu)建跨越國界的營銷通道。在未來，180.ai期待與Taboola進(jìn)一步深度合作，為國內(nèi)外客戶提供智能化和全球化的廣告服務(wù)。”

　　

Bigdataglobalizationempowersprecisionmarketing

大數(shù)據(jù)全球化賦能精準(zhǔn)營銷

Inrecentyears,therapiddevelopmentoftheInternetinChinahaslaidasolidfoundationforthedevelopmentofAI.Oneofthemostprominentadvantagesisthemassivedata.Chinaisalsoaleaderintheadoptionofdigitalpaymentsandin2016China’smobilepaymentstotalledUS$9trillionaccordingtoiResearchConsultingGroup.ThemeteoricgrowthofChina’sinternetfirmscanbepartlyattributedtothenumberofpeopleaccessingtheinternet.Suchalargeamountofdataalsoprovidesthebasisforintelligentalgorithmsandmulti-domainapplications.

近年來，中國互聯(lián)網(wǎng)的迅速發(fā)展為人工智能的開發(fā)打下了堅實基礎(chǔ)。其中最突出的優(yōu)勢之一便是海量數(shù)據(jù)，據(jù)艾瑞咨詢集團(tuán)統(tǒng)計，2016年中國手機(jī)支付總額達(dá)到9萬億美元，成為電子支付行業(yè)的領(lǐng)頭羊。中國互聯(lián)網(wǎng)企業(yè)數(shù)量的飛速增長一部分來源于上網(wǎng)人數(shù)的增長。如此龐大的數(shù)據(jù)量級，也為智能算法和多領(lǐng)域應(yīng)用提供了基礎(chǔ)。

Thereisanaturalchasmbetweenusersandcontentandbetweenbrandsandusers.Theapplicationofartificialintelligencetechnologyinadvertisinghasbuiltthemosteffectivebridgeacrossthesepides.Intelligentdeliveryandaccuratemarketingrequiremassiveamountsofdataasthebasisforcalculation.Intelligentalgorithmsarethemeanstoachievetheultimategoalofmeetingthebrands'needstofindusersandtheusers'needstodiscoverrelevantcontent.

用戶與內(nèi)容之間，品牌與用戶之間存在天然的鴻溝。人工智能技術(shù)在廣告領(lǐng)域的應(yīng)用在這些鴻溝之間搭建了最有效的橋梁。智能投放和精準(zhǔn)營銷需要海量數(shù)據(jù)作為運(yùn)算基礎(chǔ)，并以智能算法作為實現(xiàn)手段，從而達(dá)到滿足品牌需求尋找用戶、滿足用戶需求發(fā)現(xiàn)精準(zhǔn)內(nèi)容的最終目標(biāo)。

Asacompanythatalsousessmarttechnologytodrivemarketing,Taboolaisadeptatrecommendingprecisecontentforconsumersusingbigdataalgorithms.Thecompanycontinuestooptimizethisprocessduringmassivedataandalgorithmupgrades.180.aicombinescreativeandtechnologicalcapabilitiesandhasusedthecreativesolutionsofitstopdomesticmarketingteamandthetechnologicalleadershipofitsindependentR&Dcentertomaximizeadvertisers’ROIwithitsownprogrammaticplatform.

Taboola作為同樣以智能技術(shù)驅(qū)動營銷的企業(yè)，擅長運(yùn)用大數(shù)據(jù)算法為用戶推薦精準(zhǔn)內(nèi)容，并在海量數(shù)據(jù)和算法升級中不斷優(yōu)化這一過程。180.ai兼具創(chuàng)意和技術(shù)的雙重基因，憑借國內(nèi)頂尖營銷團(tuán)隊的創(chuàng)意方案及自主研發(fā)中心的技術(shù)領(lǐng)先優(yōu)勢，通過自有的程序化投放平臺幫助廣告主實現(xiàn)投資回報率的最大化。

Intheinternationalmarket,thedevelopmentofthemarketingtechnology(MarTech)fieldhasgraduallystabilized.Incontrast,theChinesemarketisstillinaearlystage.AsaleadingmarketingtechnologycompanyinChina,180.aihasalreadymadeabreakthroughinthefieldofartificialintelligenceadvertising.ForTaboola,itsdecadelongdevelopmenthasaccumulatedalargeamountofglobaldataandawealthoftechnicalcapabilitiesinthediscovery/recommendationspace.OpeninguptheChinesemarketisanimportantdevelopmentgoal.For180.ai,developingglobalbusinessisalsooneofitsfuturedevelopmentstrategies.

在國際市場上，營銷技術(shù)(MarTech)的發(fā)展已逐步趨穩(wěn)。反觀中國市場，該領(lǐng)域仍然是一片藍(lán)海狀態(tài)。180.ai作為國內(nèi)領(lǐng)先的營銷技術(shù)企業(yè)，已經(jīng)在人工智能廣告領(lǐng)域有了一定的突破。對Taboola而言，10多年來的發(fā)展在發(fā)現(xiàn)和推薦領(lǐng)域積累了大量的海外數(shù)據(jù)以及豐富的技術(shù)能力，開拓中國市場是其重要的發(fā)展目標(biāo)。對180.ai而言，開拓海外業(yè)務(wù)也是其未來的發(fā)展戰(zhàn)略之一。

InthecurrentstrategiccooperativeforaybyTaboolaand180.aiintotheglobalmarket,themutualinteroperabilityofthetwoplatformshasmadeaqualitativeleapintheoveralldatabaselevel.Thesuper-positioningofthedistributionchannelsandtheenhancementofthealgorithmhavealsoallowedthecompaniestodelivermoreextensiveandaccuratesolutions.Thecommonvisionofthetwocompaniesistouseartificialintelligencetechnologyasadrivingforcesothatadvertisingcantrulybecomeanexperiencethatdelightsconsumersandmaximizesbrandvalue.

在此次Taboola與180.ai放眼全球市場的戰(zhàn)略合作中，雙方平臺互通使整體數(shù)據(jù)庫量級有了質(zhì)的飛躍，投放渠道的疊加和算法的升級讓品牌投放覆蓋更廣泛也更準(zhǔn)確。雙方共同的愿景是希望以人工智能技術(shù)作為驅(qū)動，讓廣告真正成為用戶喜聞樂見，并能幫助品牌獲得最大化價值的營銷體驗。

AboutTDGo

關(guān)于TDGo

TDGoisaprogrammaticadvertisingmarketingplatformunder180.ai.Throughmulti-platformmultimediadocking,advancedartificialintelligencemachinelearningalgorithmsareusedtoprovidebrandpartieswithaseriesofintelligentservicessuchasdirectprogrammaticpurchasesfromPDBs,crowdorientation,intelligentoptimizationdelivery,intelligentdynamiccreativesandmarketingcampaignmanagement.

TDGo是180.ai旗下的程序化廣告營銷平臺，通過多平臺多媒體的對接，利用先進(jìn)人工智能機(jī)器學(xué)習(xí)算法，為品牌方提供從PDB私有程序化直接購買、人群定向、智能優(yōu)化投放、智能動態(tài)創(chuàng)意到營銷活動管理等一系列智能服務(wù)。

AboutTapWin

關(guān)于TapWin點(diǎn)贏

TapWinisa180.aiinteractiveincentiveadvertisingplatform.Asanewformofinteractiveadvertising,WinPointsusesbigdataandsmartalgorithmstoenablereal-timeempowermentactivitiestoaccuratelyfindpotentialcustomersandbringtogethermanyheadandmiddlemediaqualityresourcestomaximizeadvertisingeffectiveness.

TapWin點(diǎn)贏是180.ai旗下的互動激勵廣告平臺。作為一種全新互動廣告形式，點(diǎn)贏借助大數(shù)據(jù)、智能算法實時賦能活動投放，精準(zhǔn)查找潛在客群，匯聚眾多頭部、中部媒體優(yōu)質(zhì)資源，以實現(xiàn)廣告效果的最大化。

Taboolaistheleadingdiscoveryplatform,servingover450billionrecommendationsofarticles,blogs,videos,productsandappstooveronebillionuniqueuserseverymonthonthousandsofpremiumsitesandmobilecarriers.Publishers,brandmarketers,andperformanceadvertisersleverageTaboolatoretainusersontheirsites,monetizetheirtraffic,anddistributeorganicandsponsoredcontentaswellasvideotoengagehigh-qualityaudiences.Partnersinclude:USATODAY,HuffingtonPost,MSN,BusinessInsider,TheIndependent,Welt,L’ExpressandTheWeatherChannel.Aglobalcompanywithlocalservicetouchpoints,TaboolaisheadquarteredinNewYorkCitywithofficesinLosAngeles,London,TelAviv,NewDelhi,Bangkok,S?oPaulo,MexicoCity,Beijing,Shanghai,Istanbul,Seoul,SydneyandTokyo.Learnmoreatwww.taboola.comandfollow@taboolaonTwitter.

作為全球頂尖內(nèi)容發(fā)現(xiàn)平臺，Taboola每月在上萬個高級媒體網(wǎng)站和移動運(yùn)營商上向超過十億獨(dú)立用戶推薦文章、博客、視頻、產(chǎn)品和應(yīng)用等，推薦次數(shù)超過4500億。Taboola幫助媒體、品牌營銷人員和廣告主留存用戶、變現(xiàn)流量、推介原生廣告和視頻以吸引高質(zhì)量的受眾...